Why have a website: Real benefits and uses Series – 9. Showcasing your expertise

Why have a website? Real benefits and uses Series help organisations and individuals reconcile their professional goals with the many solutions offered by digital platforms. So these are real benefits and uses of a website?

  1. A digital presence in the digital age
  2. Getting to your audience everywhere
  3. Visualising a Unique Brand
  4. Multimedia, multisensory experience
  5. Control and ownership
  6. Understanding visitors and customers
  7. Eco-friendly and money-saving
  8. Optimising the efficiency of operations
  9. Showcasing your expertise
  10. Conclusion

Why have a website: Real benefits and uses – 9. Showcasing your expertise

We talked about this briefly before but it requires its own section, this is how important this is. Businesses must always think of making money, more speciically profit. However, one of the aspects that are not always emphasized enough is that the foundations need nt only be laid bujt also maintained so that the customers that help make that money become and stay more than cash cows but a community whose interests the business faciliates through their services and/or products. One of the most important things to do for this is to demonstrate the brand skills, not just as a great player in the field but one that constantly evolves with the inevitable changes within the discipline. One way of doing this is to maintain a blog. This is a great way to announce (whether or not they are exclusively from your brand but never when they are from your competition) innovation in the field, new rules or regulations, related news, how tos, case studies putting your customers’ implementation at the centre of your work and a lot more.

One of my favourite brand, Elegant Themes, does this extremely well. Although they are primarily a WordPress theme creator, they create blogs  about anything WordPress, helping their users and visitors who would not have known them otherwise, to make choices for extension, better use WordPress, alongside example of uses by their own customers.

The showcase of skills can extend to webinars and so-called online courses whereby you can teach, train in a subject, introduce and showcase new products, services or service, answer questions related to your expertise in real-time or as a pre-recorded set. You can even offer practice questions, diagnostic assessment and other ways of guiding the customer in their decision making process, their understanding or their knowledge acquisition.

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