Why have a website? Real benefits and uses Series help organisations and individuals reconcile their professional goals with the many solutions offered by digital platforms. So these are real benefits and uses of a website?
- A digital presence in the digital age
- Getting to your audience everywhere
- Visualising a Unique Brand
- Multimedia, multisensory experience
- Control and ownership
- Understanding visitors and customers
- Eco-friendly and money-saving
- Optimising the efficiency of operations
- Showcasing your expertise
Why have a website: Real benefits and uses – 2. Getting to your audience everywhere
An increasing number of people are working, playing, communicating, releaxing digital. More and more people are online, even more are mobile, harnessing the immediacy and practicality of the medium. 40,000 searches a second on Google at the beginning of 2016 attest to this, and Google is only one of the search engines. The message is this: people are searching for answers, companionship, purpose, guidance, products, service every second, anywhere in the world, any time of the day, and that is only increasing. The Internet opens up to a worldwide market, people who correspond to your company’s user persona and are located beyond where your physical marketing can reach.
It is also part of your average customer’s expectations for you to be online. That expectation goes beyond a domain name and a list of services. A company should demonstrate they do more than just the minim by the digital example of their website. In the way you present yourself to your audience, you can establish who you are (brand and USP), your innovative nature (using the latest technologies and practice), your level of care (responsiveness, accessibility and usability in design and in customer service). Your digital presence must be a digital projection of your company’s vision, attracting a customer to want to join a driven, maintained, supported and visionary train. Understanding this varied audience and reflecting it digitally makes your website an open door to online visitors.