Why have a website? Real benefits and uses Series help organisations and individuals reconcile their professional goals with the many solutions offered by digital platforms. So these are real benefits and uses of a website?
- A digital presence in the digital age
- Getting to your audience everywhere
- Visualising a Unique Brand
- Multimedia, multisensory experience
- Control and ownership
- Understanding visitors and customers
- Eco-friendly and money-saving
- Optimising the efficiency of operations
- Showcasing your expertise
Why have a website: Real benefits and uses Series – 10. Conclusion
We have listed a number of ways that a website can be beneficial to a brand beyond just having their presence online. This list is by now way exhaustive not least because the digital realm is merely at its infancy and is constantly growing and innovating. However, it gives a brand the main idea: that going digital presents a plethora of opportunities that only work when they are tied to the corporate, product and marketing strategies. Digital media become more than a ticking-the-box exercice. They are a powerful all-round set of business tools to achieve goals at the different levels of a company’s aspirations and expectations for their brand, their product and their existing and future customers.
According to Internet Live Stats, 75% of websites are inactive**. A survey conducted by Internet company GoDaddy in 2015 reports that a number of small and medium business cannot see the point of having a website***. It seems an online presence has been reduced more into a peer-pressured trend than a real necessity. And with a lot of business drowning their Unique Selling Points in lookalike graphical user interface, forgetting to plan their digital strategy in line with their corporate goals, it is difficult to not agree.
The only way to be have an active website is to have a website whose implementation digitally deploys the elements that help the business attain their strateic goals. To have such an effective website, it is extremely important to hire a professional digital specialist. What a brand will be looking for is not just a web or UX designer who can make your website lookk good. It is not simply after a web developer who can build a website using great state-of-the art tools. It does not ony want a digital marketer that understand how digital media can be use to optimise brand exposure, share the brand’s messages and attract customers to the products or services.
What a brand needs in order to harness the real benefits and uses of their website is a digital specialist who can:
- Analyse and understand their business needs (from corporate goals and USP to product strategy to stakeholders’ expectations and needs and marketing plans)
- Identify the resources needed to achieve the deliverables and create a prototype to help the stakeholders visualise these and help refine their requirements
- Develop the website as well as the social media and any other aspect of the company’s online presence as required
- Test and Publish the company’s website
- Help the business transition the project to service by providing clear documentation, training, suggestions for future enhancement, maintenance plans and more
This model is 3E Web Media’s own proven digital project management model. It has allowed us to successfully plan, manage and deploy digital projects for years and it can guide you in your choices as you choose a specialist such as us or decide to do the work in-house.
- * Google Searches statistics from Internet Live Statistics http://www.internetlivestats.com/google-search-statistics/
- ** Number of website, active/inactive sites from Internet Live Statistics http://www.internetlivestats.com/total-number-of-websites/
- *** goDaddy and Redshift research – Small Business surey 2015 https://www.godaddy.com/garage/wp-content/uploads/2015/09/GoDaddy-Global-Small-Business-Report-2015.pdf