It is always an honour to work with someone who cares about what they do. It is a privilege to support someone to make a positive difference and people’s lives. e-Meeting Agathe Fehr felt like that opoortunity. Finding out about her practice was an opportunity to reflect her world in the digital world. Creating her digital presence exposed the difference that her expertise is making in people’s lives..
Branding was therefore essential as was creating a space in which people found answers to reconnect with themselves. The website for Bien être, Agathe’s Practice has a blog in which she shares her tips. It also contains a booking system. It links directly to her social network for integrated distribution. It provides facillities to contact her and follow her work.
The choice of the domain name, agathe-fehr-naturopathe.com, emphasises the fact that she is the main brand of her practice. Her name, as that brand, is more important than any other name the place of work might be known by. This is because her blog articles, her papers, her expertise are personable. It is not just about the feeling of Bien être associated with her practice name. It is about statng that she is the personification of that bien être.
Mimoto is a Federated Identity Management Consultancy. The team offers consultancy services and bespoke software development related to identity management, identity assurance, authentication and authorisation services.
3E Web Media was called in to help with managing the digital branding of the company. This consisted in the design and development of the logo and static website. The latter uses Jekyll and Github. With a static website, the owners ensure that maintenance will be minimal and that the team can concentrate on doing their work and adding website content which corresponds to their experience and expertise.
Mimoto is the Japanese for identity and the company already had their name, purpose, direction and expertise sorted out. In effect, the team knows how to use Github and Jekyll so the work really boiled down to fitting in and designing a style around the ideas they had, creating the web structure and the web template and arranging content within that structure.
Sometimes, it takes a more incremental approach though to properly see where one is going. This is what the company chose to release their website. With a minimal content in early release, the website is cleverly managed to only deploy new elements as they are fully developed.
GIFT Website http://www.giftacademy.org.uk/
The Inside Track Employment website was commissioned to give a digital presence to a project that trains and supports specific peope for employment.