It is always an honour to work with someone who cares about what they do. It is a privilege to support someone in making any type of positive difference in people’s lives. e-Meeting Agathe Fehr felt like that kind of opportunity. Finding out about her practice helped me to reflect her world in the digital realm. Creating her digital presence exposed the difference that her expertise is making in people’s lives..
Branding was therefore essential as was creating a space in which people found answers to reconnect with themselves. The website for Bien être, Agathe’s Practice has a blog in which she shares her tips. It also contains a booking system. It links directly to her social network for integrated distribution. It provides facillities to contact her and follow her work.
The choice of the domain name, agathe-fehr-naturopathe, emphasises the fact that she is the main brand of her practice. Her name, as that brand, is more important than any other name by which the place of work might be known. This is because her blog articles, her papers, her expertise are personable. It is not just about the feeling of Bien être associated with her practice name. It is about stating that she, her advice, her work are the personification of that bien être.
We got a full spectrum of domain extensions including .com, .net and so on, as well as French, French-speaking Belgian and European ones to ensure that the site is exclusive and the clientele is not swept away onto a fake site. The website is developed on the WordPress CMS. It uses colours reminiscent to the discipline and reflecting the kind of person Agathe fehr is. We ensure multiple layers of security from SSL to automated backup, regular maintenance, robust infrastructure and WordPress security and monitoring. Partners are mentioned, maps are used, a blog is set up as well as a mailing system and Agathe’s photo makes the experience personable.