It is always an honour to work with someone who cares about what they do. It is a privilege to support someone to make a positive difference and people’s lives. e-Meeting Agathe Fehr felt like that opoortunity. Finding out about her practice was an opportunity to reflect her world in the digital world. Creating her digital presence exposed the difference that her expertise is making in people’s lives..
Branding was therefore essential as was creating a space in which people found answers to reconnect with themselves. The website for Bien être, Agathe’s Practice has a blog in which she shares her tips. It also contains a booking system. It links directly to her social network for integrated distribution. It provides facillities to contact her and follow her work.
The choice of the domain name, agathe-fehr-naturopathe.com, emphasises the fact that she is the main brand of her practice. Her name, as that brand, is more important than any other name the place of work might be known by. This is because her blog articles, her papers, her expertise are personable. It is not just about the feeling of Bien être associated with her practice name. It is about statng that she is the personification of that bien être.